The role of CMO has evolved from defining what marketing can do to delivering it. I’m a big believer in marketing’s role as developing markets, and new models. We like to think our contributions are in mindshare, marketshare and margin.
Anyone that thinks the role of the CMO is pointless has little understanding of the growing importance of marketing and how marketing itself is rapidly changing.
The modern CMO role has become more quantitative and technical. This feeds into one of my major C-Suite convergence predictions: the roles of CMO, CTO, CPO, CIO and CDO will become evermore blurred as marketing, technology, product, information and digital strategy become indistinguishable from each other. The skills and tools for success in each role over the next five years will become equivalent.