The difference between technology and slavery is that slaves are fully aware that they are not free.
The role of CMO has evolved from defining what marketing can do to delivering it. I’m a big believer in marketing’s role as developing markets, and new models. We like to think our contributions are in mindshare, marketshare and margin.
Anyone that thinks the role of the CMO is pointless has little understanding of the growing importance of marketing and how marketing itself is rapidly changing.
The modern CMO role has become more quantitative and technical. This feeds into one of my major C-Suite convergence predictions: the roles of CMO, CTO, CPO, CIO and CDO will become evermore blurred as marketing, technology, product, information and digital strategy become indistinguishable from each other. The skills and tools for success in each role over the next five years will become equivalent.
It helps that people are responding more to images in social media. Overall, 70 percent of social media interactions now involve an image, according to HubSpot research. Photos on Facebook pages received 53 percent more likes than the average post.
Civilization and anarchy are only seven meals apart.
(I hope we don’t prove it to be true.)
Fistfights, Guns Drawn…
‘I’m pretty pissed’…
Troopers deployed to gas stations…
CON ED: ‘Vast Majority’ Won’t Have Power Until Nov. 11…
Stars throw extravagant Halloween party despite destruction…
Commuter Delays Rage…
NYC Official: Red Cross ‘Absolute Disgrace’…
But the new “Spider-Man” betrays something else — something important about the young audience’s relationship to film. Young people, so-called millennials, don’t seem to think of movies as art the way so many boomers did. They think of them as fashion, and like fashion, movies have to be new and cool to warrant attention. Living in a world of the here-and-now, obsessed with whatever is current, kids seem no more interested in seeing their parents’ movies than they are in wearing their parents’ clothes. Indeed, novelty may be the new narcissism. It obliterates the past in the fascination with the present.
Is the above phenomenon new?
The article could have been written in my teenage years, or even my parents’ teenage years. The only contrast is how the relative scale of time has increased due to technology’s ability to compress time when disseminating information (ie. acceleration). The currency of urgency has increased to the point where declaring “first” conveys quality commentary among our youth.
Note how the differences between the current Spider-Man and the original Toby Maguire one a mere ten years ago consist not of a narrative nor acting nature, but of a visual nature due to CGI. Technology places a timestamp on films in a much crueler manner than it does on music; new films have the shelf life of milk while new music has the shelf-life of Twinkies (eg. the long-term replay value of the glut of 3D movies in the past 5 years will trend toward zero very quickly). The more a film plays into the novelty of a technology defined “now”, the faster a film will render its own obsolescence.
Turntable.fm’s co-founder Billy Chasen has his business on lock, literally. You don’t use keys to enter Turntable.fm’s HQ, you send a text message from a white-listed phone number and voila, it opens. This is a much smarter, safer and cheaper option than handing out a ton of keys.
If you get into these email, Facebook thumbs-up/thumbs-down settings, a paradoxical thing happens: even though you’re alone, you get into this situation where you’re continually looking for your next message, and to have a sense of approval and validation. You’re alone but looking for approval as though you were together—the little red light going off on the BlackBerry to see if you have somebody’s validation. I make a statement in the book, that if you don’t learn how to be alone, you’ll always be lonely, that loneliness is failed solitude. We’re raising a generation that has grown up with constant connection, and only knows how to be lonely when not connected. This capacity for generative solitude is very important for the creative process, but if you grow up thinking it’s your right and due to be tweeted and retweeted, to have thumbs up on Facebook…we’re losing a capacity for autonomy both intellectual and emotional.
“That’s an old CD!” - Kids from a school in Québec, Canada, are in front of 80s 90s generation technologies have to find what are those objects used for.
Everything changes. Sometimes, faster than you realize.
From the mouths of babes. Every product manager should watch this video to learn that the genius of intuition and common sense is often right outside of the bubble of our own delusional assumptions. These kids speak the truth.