Note that betaworks purchased them in July 2012 for $500K, relaunched in 6 weeks with a heralded new design and deleted the old site in its entirety, resulting in down traffic every month. It has less than 1/5 traffic today than it did on purchase date, a date when zero employees ran the site.
This is a cautionary tale.
A tale regarding the power of inventory and mistakenly dismissing that power. Latent inventory. Inventory that has been linked to and indexed hundreds of millions of times, washed down the toilet. Inventory with a history of social investment, curation, and ranking via a branded metric.
Say what you want about the real-time web, but the slow web, the enduring permanence of historical intent via linkages, reigns supreme in a world that never forgets.
Learn from this. Squatter’s rights matters.
Commodity Real Estate » An Also-Ran Brand Name.
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