Nyquil: Organic Seasonality
I’m sick.
I’ve been coughing and hacking up a lung since New Year’s Eve, and it’s finally starting to break. There’s a bug going around, and I caught this one from Hannah’s father (we’ve traveled a bunch over the holidays, it’s taken its toll on me I guess).
Though rarely sick, when I am, I sleep awfully and I’m a giant grump - total pain. I sought refuge with people who could commiserate with my malaise, and found the above Nyquil mentions via Twitter Search.
Now, I’m not a Nyquil user, but I found this fascinating. Yes, tis the season to be merry, but it’s also the season to be sick as a dog. Also, nighttime is when people feel the insomniac ramifications of the flu bug. The amazing thing is that, unlike most Twitter trending topics that are common event based, this one trended due to its organic seasonality:
- height of flu bug
- during the night
- before the first day back to work after the holidays
- similar treatment via America’s preferred legal knockout drug
The organic building of ephemeral community among individual-yet-similar experiences vs. shared consumption of popular events indicates how deep Twitter’s behavioral rabbit hole goes (and how much value they have yet to extract). Nyquil couldn’t have pulled this off if they tried, although, the idea of over-the-counter medicines advertising “hey, if you’re sick, tell us!” may be the next genius cold remedy marketing campaign - heard it here first. Or alternately, Cambell’s will personally deliver chicken soup to your home if you tell them how sick you are.
2012: the year of preying off the weak and sickly.
Notes
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hershberg liked this
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marksbirch said:
I totally took a Nyquil holiday this past week. I was sick as a dog, but now I am roaring back!
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newspeedwayboogie liked this
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gbattle posted this
