You won’t find a matrix where Apple compares their product to a competitor by feature. They measure products by the experience.
A product is not just about features. It’s about experience. - Sachin’s Posterous (via hiten)
gbattle sez:
Too many companies see product features as equivalent to user benefits. This is a well-paved road toward weak differentiation, commoditization and ultimately irrelevance.
(via evangotlib)
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gbattle sez: Too many companies see product features as equivalent to user benefits. This is a well-paved road toward...
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