Anatomy of a Greg Battle E-Introduction
Over the years, I’ve crafted a style of introducing people via email that I nearly always get compliments on. If you’ve been unlucky enough to receive one, you’ll note that I always follow a similar format whereby I don’t have to think about structure or context and can focus purely on altering the fun parts. I’d love to hear how other people approach this most common e-activity.
Subject: Introduction: Jane Doe <===> John Smith
I think it’s important to get both names in the subject as it makes finding the email that much easier. The arrow symbolizes the connection activity. Straightforward, transparent and to the point.
Hi folks. Jane, this is John. John, meet Jane.
My opening line is the same as I’d use in person verbally. Now the fun part begins.
Jane is a blah blah blah …
John is a blah blah blah …
The creative magic happens in the above area. Using no more than three sentences each, I summarize the relevant aspect of each person’s background, beginning in the most superlative fanboy fashion possible, emphasizing perceived excellence, but ending with a small humorous twist at each one’s expense. The point is to personalize the bios via authentic admiration and humanize them via wry wit. Sell the value of the connection with flair.
When John mentioned blah blah, I immediately thought of Jane’s expertise in blah blah.
A singular sentence anchors why the two should meet now. Solidify the urgency.
Play nice everyone. If any deals comes of this intro, my standard rates apply: don’t let my kid starve.
Best,
Greg
Finish strong and remind everyone that reciprocity matters.
So, how do you handle introduction emails?
Notes
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underpaidgenius said:
I do it almost exactly the same way, including ‘play nice.’ LOL.
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david-noel said:
I WAS A CHOSEN ONE! :)
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daryn said:
Excellent approach.
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