There’s a business model here. We can smell it.
Betaworks’ John Borthwick speaking about the surge in URL shortner bit.ly usage in the NYT. I too have smelled the business model along with a winning strategy. The spirit of John’s quote speaks to the validity of discovery driven growth where you learn as you go via adaptive measures that fail often, fail quick and fail cheap. I think the NYT’s article missed a ton of potential competitors/suitors, specifically those with sampling analytics expertise like a Nielsen or those seeking a deeper behavioral overlay for ecommerce like Amazon. The article also ignored the inherent dangers of obfuscation, questionable reliability of middlemen, and cost of indirection as detailed by Delicious alum Joshua Schachter.
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