Leftover Takeout

Sep 21

Words to live by.

Words to live by.

Sep 18



Sep 17


Sep 13


Sep 12

“There are schemes that don’t respect and honor the payment networks,” said James Anderson, the senior vice president for mobile product development at MasterCard. “We want to invest in programs that respect our role in the ecosystem.” —

A quote from an NYT article on Apple Pay.

"Respect and Honor…" I will remember that phrase for a long time. It’s a death knell.

(via thegongshow)

There is nothing innovative or disruptive about respecting and honoring incumbents.  Did the scheme of MasterCard/Visa respect and honor cash?  Did scheme of cash respect and honor gold?  Did scheme of gold respect and honor the barter system?

Indeed, the credit/debit card as we know it is going the way of the dodo by clinging to their role in the ecosystem.


This is easily the funniest invention of our time

Narcissism is one helluva drug.


This is easily the funniest invention of our time

Narcissism is one helluva drug.

Network Effects: The 5 C’s to Growing A Successful Platform

Building a successful platform business is like tending a greenhouse of rare plants. First, there is a seed of an idea, but without any nurturing, that seed will do nothing but lie dormant. Funding acts like sunlight to provide energy to live another day. Your audience is like water, and user acquisition can be either organic like rain or paid for like irrigation.

Network effects are the soil containing the nutrients that either foster or mitigate viral growth.

There are 5 C’s that dictate the quality of a platform’s soil: Connection, Communication, Collaboration, Curation and Community.


Most people’s understanding of network effects begins and ends with connections, representing the theoretical number of interaction pairs among the community.

As each participant, or node, is added to the connection graph, the theoretical number of connections doubles. The emphasis here is on theoretical, as connections alone do not translate to actual interactions. For example, MySpace still has 300 million user profiles, with a gazillion potential connections, yet it sits like a giant empty rusting amusement park. Womp womp. :-(



This is how we the turn potential energy of connections into kinetic energy by encouraging real interactions among the platform participants. Great platforms, like Facebook or Kickstarter, provide a spectrum of engagement opportunities, not just aggregated presence. There’s nothing worse than a party with a DJ and nobody dancing. Move your users.



Let’s add some context to our communication by allowing platform participants to work with and for each other through collaboration. Producers of value can team up to create hybrid products with embedded attribution across contributors (think reblogging on Tumblr or retweets on Twitter). Consumers of value can leverage collective behavioral consumption patterns to improve discovery of value producers (e.g., recommendations like related content on YouTube or “Customers who bought this item also bought” on Amazon).

The more we make historical interactions a virtuous cycle of feedback within the product, the better we’ve captured derivative value amidst the platform’s data exhaust.



If collaborative production and consumption provides a macro layer of communication, curation is the micro layer, representing individual tastes via personalization. Self-expression through the rearranging of other’s work offers a powerful form of meta-creativity. Allowing that meta-creativity to be shared creates a rich taste-making user segment in the value chain, ostensibly filling all the value gaps left open by the anchor producers.

A pinboard on Pinterest is a curated take on a particular topic, in the same way that a playlist on Spotify allows for the individual expression of content you didn’t create.



Though often used as a catch all for all things “social,” community, as it relates to network effects, encompasses two symbiotic characteristics. The more a platform allows for permissionless involvement across the other C’s, the more the participants feel as if they have an ownership stake in the platform. These two intertwined factors of community are the vital roots of externalized innovation and co-production (yes, I snuck in a 6th C, but really, 5 is plenty).

Great examples are Stack OverflowWikipedia and reddit, which all have highly engaged participants who create and dictate the implicit rules and social mores that govern their communities.


Grab Your Shovel:

Connection, Communication, Collaboration, Curation and Community are a reflection of your ability to attract, activate and empower your platform participants. I could extend the metaphor of platform growth to include exogenous factors like disease (vicious cycles), floods (usage exceeds capacity) and frost (regulatory environment changes), but that’s another post entirely.

Remember to keep your network effects soil well aerated and to use enough compost. Need help gaining a green thumb? Feel free to contact me @gbattle.

Happy farming.

[originally posted here]

[images by the awesome Jia Zheng]

Sep 11


Sep 08

Anonymous said: why do black people use you in the wrong context? such is "you ugly" instead of "you're ugly" I know u guys can differentiate, it's a nuisance




you a bitch

It’s called copula deletion, or zero copula. Many languages and dialects, including Ancient Greek and Russian, delete the copula (the verb to be) when the context is obvious.

So an utterance like “you a bitch” in AAVE is not an example of a misused you, but an example of a sentence that deletes the copular verb (are), which is a perfectly valid thing to do in that dialect, just as deleting an /r/ after a vowel is a perfectly valid thing to do in an upper-class British dialect.

What’s more, it’s been shown that copula deletion occurs in AAVE exactly in those contexts where copula contraction occurs in so-called “Standard American English.” That is, the basic sentence “You are great” can become “You’re great” in SAE and “You great” in AAVE, but “I know who you are” cannot become “I know who you’re” in SAE, and according to reports, neither can you get “I know who you” in AAVE.

In other words, AAVE is a set of grammatical rules just as complex and systematic as SAE, and the widespread belief that it is not is nothing more than yet another manifestation of deeply internalized racism.

Sep 06

Sleeping son. Xoxo

Sleeping son. Xoxo