Kim Kardashian is not a specific entity because no one knows her as the result of a specific accomplishment or skill; Kim Kardashian is an idea, and as such there is no singular group of people that are exclusively receptive to her brand. A huge percentage of the iPhone-owning population in Western markets knows Kim Kardashian (although many may struggle to understand why), and as such that huge percentage may be influenced by her branded image on a mobile game to an extent that very few other brands could achieve.
Additionally, because she is not known for any specific reason, many of the installs that led to Kim Kardashian: Hollywood ascending the Top Downloaded chart (and thus garnering a sufficiently large user base to propel the game into a top 10 position on the Top Grossing chart) may have been the result of sheer morbid curiosity — what could a Kim Kardashian game possibly be about? — A great analysis on the ascendancy of Kim Kardashian: Hollywood by Benjamin Seufert. The whole piece is great.
"I want to study engineering at MIT. I’ve still got two years until I graduate high school, so I’m trying to learn everything I can. I’m a certified cable installer, and I’m also certified in fiber optic cable, but I still need my copper based systems certification. I practice making cables all the time. I can write the perfect essay telling you how to make cables, but I still need to work on keeping my hand steady. You need a very steady hand when you’re working with fiber optic cables. So for twenty minutes everyday, I work on balancing my tools on my hand, just like this."
I love this kid.
Breaking News …
I’ve been through some terrible things in my life, some of which actually happened. — Mark Twain
Ready to rip!
Weston is watching.