“Kim Kardashian is not a specific entity because no one knows her as the result of a specific accomplishment or skill; Kim Kardashian is an idea, and as such there is no singular group of people that are exclusively receptive to her brand. A huge percentage of the iPhone-owning population in Western markets knows Kim Kardashian (although many may struggle to understand why), and as such that huge percentage may be influenced by her branded image on a mobile game to an extent that very few other brands could achieve.
Additionally, because she is not known for any specific reason, many of the installs that led to Kim Kardashian: Hollywood ascending the Top Downloaded chart (and thus garnering a sufficiently large user base to propel the game into a top 10 position on the Top Grossing chart) may have been the result of sheer morbid curiosity — what could a Kim Kardashian game possibly be about?”—A great analysis on the ascendancy of Kim Kardashian: Hollywood by Benjamin Seufert. The whole piece is great.
“Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.”—Elon Musk does it again.
Before you would call people but now to stay in touch you can still call, email, SMS, FB, Skype, WhatsApp, Viber, Hangout, Voxer, Line, Twitter, Instagram, Telegram, Path, FaceTime, GroupMe, BBM, Snapchat…and I am probably forgetting other ways to get in touch!
The optionality in communication channels is dizzying. I fear we’ve now hit a phase where you have the shiny new strip mall putting the old one across the street out of business, but it is happening every month rather than every 5-10 years.
“We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great and produce a feeling in people that we want to produce.”—